01 — AgfaPhoto · Realimove MC3X

MC3X.
Filming, made simple.

Brief: Launch the MC3X, AgfaPhoto’s pocket camera for people who simply want to film: make it stand out against competing pocket cameras, position it as the best-value semi-premium choice, and make it sell on e-commerce platforms.
My role: Art direction, packaging, motion and e-commerce content — in a team of two, over one month.
Outcome: One coherent identity from the box to the product page: packaging, A+ modules, web and newsletter banners and a retail leaflet.

Hands holding the AgfaPhoto Realimove MC3X pocket camera, its rotating screen showing a woman filmed in a city street

Tools — Photoshop, Illustrator, Figma, After Effects, Flux, Midjourney
Team — 2 · Timeline — 1 month

Concept

Filming your memories shouldn’t require being a professional — or paying like one. Switch it on, press, film.

MC3X retail box: product-first front panel with the camera and key features shown as icons — Packaging — product-first front panel with the key features as icons.

Key visual — the brand hero for the launch.

Packaging · Key visual

E-commerce · A+ content

Six modules, one story.

Amazon-style A+ modules that turn each feature — rotating screen, stabilisation, Wi-Fi, compact size — into a single, scannable message, in the same visual language as the box.

Six A+ content modules for the MC3X, each presenting one feature with lifestyle photography and short headlines

Retail leaflet · Website · Newsletter · Banner

The launch carried through print and every digital touchpoint.

MC3X retail leaflet, printed and folded — Retail leaflet

AgfaPhoto website on a laptop screen, showing the MC3X launch banner — Website