05 — Kodak & AgfaPhoto · GT Company, 2025–26
Retail campaigns,
built as a system.
- Brief
- Turn each retail moment — French Days, summer sales, Promotion Week — into campaigns for the Kodak and AgfaPhoto brand licences, within international brand guidelines.
- My role
- Junior Art Director: key visuals, layouts and the roll-out across web, marketplace, affiliate and newsletter formats.
- Outcome
- Campaigns adapted into six languages (FR, EN, DE, IT, ES, PL) and into formats from a 728×90 banner to a 1410×587 web hero.
Kodak · 2025–2026
Summer, in every format.
Web hero for Summer Sales 2025 (EN, shown at 1:1) and 2026 product tiles: one sunny beach set, bold price badges, the product always the hero.
Tiles shown at actual pixel size (283×288; 600×600 at half size).
One master, every format
Promotion Week
A single layout — scattered photo prints on AgfaPhoto blue — rebuilt for newsletter, affiliate and display placements, then adapted per language. Shown at actual pixel size (EN).
600×700 newsletter · 160×600 skyscraper · 300×250 rectangle · 250×250 square · 728×90 leaderboard
Six languages
FR EN DE
IT ES PL
Campaigns were adapted into French, English, German, Italian, Spanish and Polish.
AgfaPhoto · 2025–2026
Red, direct, product-first.
French Days, seasonal offers and bundles: AgfaPhoto red, oversized price messaging and clean cut-out products, adapted per market — here the Italian ‘Offerta stagionale’ leaderboard.
French Days (mobile) · Realishot DC9200 · Vlogging packages · Color 400 film · IT leaderboard