03 — Self-initiated brief · Clatterpod, 2026

Clatterpod.
Snacks that make a racket.

Self-initiated brief / Fictional brand

Brief
Self-initiated rebrand of a fictional British DTC snack brand. ‘Pulse & Grain Co.’ made chickpea crisps that tasted great but looked like every other ‘healthy’ snack — kraft, a leaf, the word ‘wholesome’.
My role
Strategy, naming, logo system, palette, type, graphic device, packaging range, website hero, social launch and out-of-home.
Outcome
Self-initiated — not a client commission. A full identity, three SKUs and a launch campaign across web, social and OOH.
A hand holding a green Clatterpod ‘DIN!’ Salt & Vinegar pack against a red background
Year — 2026 · Personal project · Fictional brand

Before → After

The fictional ‘before’ pack: kraft paper with a leaf and the word wholesome
Before (fictional). Kraft, a leaf, ‘wholesome · natural · good’. Polite, forgettable, interchangeable.
Clatterpod ‘RACKET!’ Sea Salt pack front in blue
After. One shout per flavour, a jittery wordmark and a colour you can spot from the end of the aisle.

The problem

The product was good; the brand only talked about virtue. To 18–34-year-old snackers, ‘healthy’ reads as ‘diet’, so it blended into the kraft-and-green wall on shelf and disappeared in the feed.

Positioning

The loudest snack in the cupboard. Lead with crunch and pleasure; let the protein be the bonus, not the headline.

Tone of voice — loud, cheeky, generous, never preachy

  • ‘Healthy snacks shouldn’t whisper.’
  • ‘Say it with your mouth full.’
  • ‘Crunch at full volume.’
  • ‘Sorry to the neighbours.’

Brief · Problem · Positioning · Tone of voice — fictional brand and scenario

Identity

  • Racket Red#FF4436
  • Yolk#FFC72C
  • Bluebell#3D5AFE
  • Pea Pop#2FBF71
  • Bubblegum#FF9ECF
  • Oat#FFF4E0
  • Liquorice#161616
  • Bricolage Grotesque — ExtraBold, 80% width — shouts
  • Space Mono — facts, weights, small print
Clatterpod jittery wordmark in liquorice black on oat
Jittery wordmark
‘C-pod’ monogram in yellow on blue, with peas tumbling out
‘C-pod’ monogram (peas tumbling out)
Clatterpod noise pattern of colourful scattered shapes on yellow
Noise pattern

Pack fronts: one shout per flavour

‘RACKET!’ Sea Salt pack front in blue
Sea Salt
‘UPROAR!’ Smoky Paprika pack front in red
Smoky Paprika
‘DIN!’ Salt & Vinegar pack front in green
Salt & Vinegar

Launch

Healthy snacks shouldn’t whisper.

Landscape bus-shelter poster, website hero with the ‘Noisy Box’ subscription, and launch social in 4:5, 9:16 and 1:1.

Clatterpod poster in a London bus shelter: ‘Healthy snacks shouldn’t whisper.’
OOH
Clatterpod website hero: ‘Snacks that make a racket.’ with the Noisy Box subscription
Website
Clatterpod feed post (4:5): a hand holding a ‘DIN!’ pack
Feed 1080×1350
Clatterpod story (9:16): ‘Crunch at full volume.’
Story 1080×1920
Clatterpod square post: ‘Meet the noisy ones.’ with the three packs
Post 1080×1080

OOH · Website · Social — street scene and packshots are AI-generated concept renders